1970 34x21" 7Up UnCola "Un Un & Away" (zeppelin) Bob Taylor vintage poster sign

Description

Size "C" 34" x 21" 7Up UnCola original unused vintage paper poster
Title/Nickname:    "Un Un And Away
"
(aka: Blimp or Zeppelin)
- - -
Please check out the other 7Up UnCola posters and billboards that I have for sale from this same era and ad campaign. - - -
Illustrator:               Bob Taylor*, an Art Director at the famed J. Walter Thompson [advertising] Co. in Chicago (JWT)
- the Midwest Mad Men
and a key member of the UnCola ad team from the beginning to the end.
* = This is per a face-to-face conservation with Pat Dypold, another UnCola illustrator who was married to Bob Taylor.  Bob's style was typically "cartoony" so my information matches with Pat's attribution of this piece being by Bob Taylor.
In-house personnel were never permitted to sign their works, only the invited outside free-lancers.
Rainlap Code #:     70-8 per Rainlap Diagram on the back side of upper left panel A1 on my 21' x 10' Size "A" billboard version of this image
Year:                      1970
Size:                       33.75" x 20.75"      (= 85.73 x 52.75 cm)
Copy Number:         #2 of 4 in my collection.  Copies #4 and #3 have already been sold so this is the last one available.
I always retain the premier copy #1 of any poster that I collect and sell the rest.
The 4 copies that have run through my hands are the ONLY KNOWN COPIES IN THIS SIZE
ANYWHERE
- - - EXCEPTIONALLY RARE - - -  I've been collecting these since 2010 and until these 4 came into my possession, I'd never seen any other copies in this "Size C", or the 60"x36" Size "B".
However, my collection does currently include two 21'x10' Size "A" billboards (see my other listings) and several 21"x11" Size "D" posters of this image.
Printed Signature:    none found
Condition:                 Near Mint!!!  This poster has had no repairs made to the front or back since none are needed.  There was a soft vertical fold (not a hard crease) in the middle of all four copies when I received them.  This poster has been rolled and is
now
stored flat to remove the fold as much as possible.  Due to the rarity, I suggest that the buyer have it linen mounted which will preserve it well and remove any remaining evidence of the soft fold, but it can be framed as-is and still look absolutely stunning.
This poster:
Image 1 is the front side of this poster.
Images 2-5 are closeups of all 4 corners clockwise from the top left corner.
Image 6 is the back side
Image 7
is double page spread featuring Bob Taylor from a 1971 or '72 American Contemporary Graphics booklet* featuring many of "The UnCola" artists.
Image 8 is a
small purple tinted poster offer* making this image available
as Design #10
in 3 sizes:  Size "A" billboard at 22.5'x10.5' (.00); Size "C" at 33"x20" ({{detail_product_description}}.50) and Size "D" at 21"x11" ({{detail_product_description}}.25). Note:  The sizes listed on the flyer are not exact except for Size "D".
Image 9 is a folding billboard and poster offer* that expired on 5/31/72 that offered this image
in
a 21'x10' "Size A" billboard format
as
Design #12 for .50
.
Image 10 is a
small poster offer* making this image available in a 21"x11" "Size D" format for free if you responded by 12/31/70.
Image 11 shows another unsigned poster* in my collection called "The Youth Fare" that is also attributed to Bob Taylor.
Image 12 shows a similar blimp or zeppelin image used to advertise a Jefferson Airplane concert.  They were a very, very popular band at the same time.
"The UnCola" story:
My listings come from the largest, one-of-a-kind collection of 7Up UnCola posters and billboards in the world.  To learn more about this award winning ad campaign, search for in-depth articles by Collectors Weekly (Collecting 7Ups Most Beautiful Hallucinatory Billboards), Dangerous Minds (The UnCola 7Up And The Most Psychedelic LSD Friendly Ad Campaign of All Time) or DJ Food's (7Up The UnCola Posters) blogs.  Alternately, search <7Up UnCola> on flickr dot com and you'll quickly find out more about these art competition winning advertising images issued in the late 60's & early 70's:
These outdoor ads (billboards) were commissioned by the J. Walter Thompson [advertising] Co. of Chicago (JWT) between 1969 and the mid-1970's.  I consider them the "Midwest Mad Men".  Most of the 54+ extremely colorful billboard & poster images were illustrated by invited outside freelance artists who were allowed to sign their names on the originals if desired - not all did.  If their design was selected, they received ,000 for the final artwork.  My collection includes at least one each of over half of the billboards and only my duplicate copies are being offered for sale.  A few images were produced in-house at JWT, and never with the artist's name on them.  JWT wisely chose to invite only up and coming artists and not well known graphic stars so as not to let their notoriety overshadow the 7Up product itself.  FYI - Peter Max did NONE of the 7Up posters, contrary to popular belief.  This famous ad campaign increased sales by 30% in a short time and rescued Seven Up from near bankruptcy.  Since then they've lost their fizz.
Many of the artists have gone on to great fame in the graphics community Milton Glaser (I [heart] NY logo) (Mad Men final Season 7 poster; co-founder of Push Pin Studios), Seymour Chwast (co-founder of Push Pin Studios) with Isadore Seltzer (Push Pin), John Alcorn (Push Pin),
Barry Zaid (Push Pin),
Kim Whitesides, Jacqui Morgan, Simms Taback (1st Happy Meal Box in Smithsonian & Caldecott Honor for children's books), Skip Williamson (underground comics), Robert Abel (1st Tron movie animations), Charlie White III (permanent collection at MOMA), John Craig, Ray Lyle, Heather Cooper, Nancy Martell, Roger Chouinard, Pat Dypold, Bob Taylor, Tom Kamifuji (original rainbow logo for Apple), Bill Bosworth, Ed George, Joanne _ and probably several others.
From time to time Seven Up offered other billboard and poster images to the general public for prices ranging from {{detail_product_description}}.50 to .50 for posters and .50 up to .50 for billboards.  My collection also includes a number of billboard & poster offers that helps me to pin down issue dates.
Check out this recent 69 second 7Up Vintage Limited Edition Art Series video that features several 7Up UnCola images from my collection: https://www.youtube.com/watch?v=Fd8EonCcyAs
0:31      "Butterfly & Bottle”
0:33      "The UnUsual”
0:35      "UnCanny In Cans”
0:36      “See The Light”
0:40      “# Un In The Sun”
0:41      "Wet Un Wild”
Check back regularly to see my rotating stock of other poster offerings, including many more smaller 7Up UnCola posters.
- - - Please note that ALL of my images are "All Rights Reserved" and are posted for educational purposes only.  Please do the right thing and contact me in advance if you wish to discuss the use or reuse of my images and provide a link to my originals.  I would also ask that I be given a "first look" at any 7Up UnCola billboards or posters before you market them to the general public in return for my extensive investment in time, money and research, including interviewing some of the surviving artists.  Thanks, and enjoy. - - -
This is a vintage item and is not in perfect condition.  Please view all of my high resolution photos and contact me if you would like to see any more.  Shipping will be to verified addresses only.  A Delivery Confirmation may be required.  International sales will be shipped via eBay's Global Shipping Program only.  International buyers are responsible for all import fees, taxes and customs delays and I will not mark this as a "gift" to circumvent import fees.
Local pick-up in Dallas, TX is OK (contact me before paying).
* = As a clarification, this listing is for one poster only.  All other objects included in the listing photos are for reference only unless noted otherwise.  Shipping will originate from U.S.A. Zip Code 75287.